Making life accessible with Kimi Räikkönen
Former Formula 1 world champion, Kimi Räikkönen, has been iLOQ’s Brand Ambassador since 2019. During this time, Kimi has helped to boost the visibility of our brand and the reputation of our company as a leader in the digital locking industry.
We have always had a strong presence in the Nordic countries and have been growing quickly throughout Europe. With Kimi on board, we have been able to take the message of how we are making life accessible with our innovative digital locking and mobile access solutions to a worldwide audience.
In the first year of our cooperation, Kimi was able to appear ‘live’ at various iLOQ events and exhibitions. We organized many memorable race weekends for our customers and partners. Due to 2020’s unusual circumstances, his activities with us switched to more ‘virtual’ events and business networking. We also created some great marketing communications and digital content – take a look at the videos below.
The 2021 Formula 1 season was still challenging due to the restrictions of the pandemic. But, during race weekends, the iLOQ logo was clearly visible in a prominent position on Kimi’s racing suit, his helmet and on his cap. This helped to continue to raise awareness of the iLOQ brand among Kimi’s millions of existing and new fans and followers.
Cooperation with Kimi Räikkönen continues in North America
As we maintain our growth path by taking our digital and sustainable technology to the US market, we will continue our successful partnership with Kimi.
Kimi is himself heading to the United States this autumn by targeting the NASCAR series race at the legendary Watkins Glen circuit. The familiar iLOQ logo will once again appear on his race suit, helmet and cap. And, thanks to the agreement with Trackhouse Entertainment Group, the iLOQ logo will also appear on his car.
The F1 series is heavily watched in the US, so Kimi is already a familiar face there. His participation in NASCAR, and ongoing presence as our brand ambassador, will give a major boost to iLOQ as we enter this important new market. Read more here.
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Watch Kimi Räikkönen discusses his first day driving a NASCAR Cup Series Car at Virginia International Raceway.
Your key to success
The key to success in the sport of Formula One depends on the months of hard work and dedication between the engineers and the driver before the car even reaches the grid. The teamwork is vital. iLOQ’s team of engineers are your key to success by continuing to develop self-powered digital locking and mobile access management solutions that are revolutionizing the locking industry. It is this high level of technology and the team behind it that got Kimi excited about iLOQ in the first place and has ensured that he continues to be our brand ambassador also for the 2021 season.
“iLOQ’s solutions are technically advanced, but they are extremely simple for their customers to use. That’s something that really interests me. And the people that work there have drive, passion and a pioneering attitude. They don’t follow traditional rules but are prepared to break new ground and shake things up a bit. I respect that attitude. I am looking forward to continuing to help them get maximum exposure for their brand.”
Maximizing safety
iLOQ is driving the digital access revolution, and maximizing safety plays a key role in helping achieve our customer promise of making life accessible. Safety is another attribute recognized by Kimi:
“We all want to feel safe. Whether it’s me in my car, or my family waiting for me at home. iLOQ’s solutions are helping to solve current security challenges and, even though I usually like to be left alone, I certainly know what I am doing by lending my support to iLOQ! We share very common goals in that we take controlled risks in order to achieve great things,” states Kimi Räikkönen.
We wish Kimi great success for the 2021 season and look forward to seeing the Finnish flag flying proudly above the podium, and the iLOQ logo proudly on Kimi’s driving suit and helmet.
Kimi Räikkönen and iLOQ S5 – Making life accessible…
With the Formula 1 season currently on hold, Kimi Räikkönen has had some free time on his hands. He’s put that to good use by helping to show how the new iLOQ S5 digital locking system is making life accessible. Watch this teaser and look out for more videos in the coming weeks. Read more about iLOQ S5 here.
Kimi Räikkönen and iLOQ S5 – Making life accessible in residential properties
With the Formula 1 season currently on hold, Kimi Räikkönen has been helping to show how iLOQ’s digital and mobile access solutions are making life accessible. Watch this video to see how iLOQ is making life accessible in residential properties. You can read more about iLOQ 5 Series here.
Kimi Räikkönen and iLOQ S5 – Making life accessible in schools
With the Formula 1 season currently on hold, Kimi Räikkönen has been helping to show how iLOQ’s digital and mobile access solutions are making life accessible. Watch this video to see how iLOQ is making life accessible in schools. You can read more about iLOQ 5 Series here.
Kimi Räikkönen and iLOQ S5 – Making life accessible in hospitals
With the Formula 1 season currently on hold, Kimi Räikkönen has been helping to show how iLOQ’s digital and mobile access solutions are making life accessible. Watch this video to see how iLOQ is making life accessible in hospitals. You can read more about iLOQ 5 Series here.
Kimi has Kai Ebel lost for words
Enjoy this video where iLOQ brand ambassador Kimi Räikkönen has German TV legend Kai Ebel lost for words.
Kimi delivers on and off the track
iLOQ brand ambassador Kimi Räikkönen delivers both on and off the track. While the F1 season is on hold, he’s been busy making life accessible by delivering food packages to some very happy senior citizens. Read more about how iLOQ’s digital locking and mobile access solutions are making life accessible here.
Kimi makes a superfan happy
iLOQ brand ambassador Kimi Räikkönen delivers both on and off the track. The F1 season’s on hold, but he made a superfan happy by making a special delivery during lockdown. Watch the video and read more about how iLOQ’s digital locking and mobile access solutions are making life accessible here.
iLOQ brand ambassador Kimi Räikkönen comes home
While the Formula 1 season’s been on hold, iLOQ brand ambassador Kimi Räikkönen has been busy showing how our digital locking and mobile access solutions are making life accessible in many different types of premises. Now it’s time for him to have a rest before he goes back to his proper job. Watch the video and read more about the benefits of iLOQ’s solutions here.
Kimi’s surprise
It’s not easy being an F1 superstar. Even when Kimi Räikkönen is helping iLOQ in making life accessible, he has a few surprises! Watch the video and read more about the benefits of iLOQ’s solutions here.
Once upon a time in Helsinki…
This summer, we presented our ‘Give it your best shot’ competition with the amazing prize of two tickets to a Formula 1 race. iLOQ and ‘you know who’ were out and about in Helsinki. To enter, all you had to do was spot us, take a picture and upload it to the iloq_official Instagram account. In a random draw, the lucky winner was Lukas Ekman who has chosen tickets for the iconic Monaco Grand Prix in 2020. Well done, Lukas. You can watch the action from the fun day here.
The best of the best at iLOQ
iLOQ’s Brand Ambassador, Kimi Räikkönen, has noticed that iLOQ only works with the best of the best. We’re always on the lookout for new talent. Interested? Check our Careers page for positions currently available or send us an open application: https://careers.iloq.com/
Kimi Räikkönen in Formula One
After a successful karting career from the age of 10, Kimi Räikkönen made his Formula One debut for the Sauber-Petronas team in 2001. In 2002, he joined McLaren Mercedes and finished as runner-up in the championship to Michael Schumacher in 2003 and Fernando Alonso in 2005. In 2007, Kimi moved to Ferrari where he claimed the Formula One World Drivers’ championship crown.
At the end of the 2018 season, Kimi announced that he would be returning to Sauber for the 2019 and 2020 seasons. He then continued for another season ending his Formula 1 career at the end of 2021.
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