iLOQ continues its successful cooperation with Kimi Räikkönen
Finnish digital locking innovator, iLOQ, has announced that it will continue its partnership with the former Formula 1 world champion, Kimi Räikkönen, also for the 2021 season.
Driving again for the Alfa Romea Racing Orlen team, Kimi will put on his iLOQ-branded helmet after the winter break when pre-season testing begins in Bahrain in March.
iLOQ has partnered with Kimi since 2019. Over the last two years, iLOQ has continued its significant growth path and has expanded its business into many new countries and markets.
“Kimi’s time and commitment to iLOQ has been instrumental in helping us boost our visibility and reseller and customer base. He has been a good driver of the brand building of the company and has enhanced our reputation as a leader in the digital locking industry. We will continue to leverage this success to achieve further growth outside Europe, fulfill our plans for expansion in the East, West and Middle East and take the benefits of our solutions to new customers, partners and stakeholders on a global scale,” explains Joni Lampinen, Chief Marketing Officer, iLOQ.
“The cooperation with iLOQ has been very smooth. Due to 2020’s unusual circumstances, my activities focused on virtual events, business networking and enabling the company to create marketing communications and digital content. I am looking forward to the year ahead, hopefully to meeting a lot of their customers and partners again face-to-face during race weekends and helping them become well known worldwide by taking the message of the benefits of digital locking everywhere,” states Kimi Räikkönen.
More information
Joni Lampinen, CMO, wbav.ynzcvara@vybd.pbz
iLOQ in brief
iLOQ is a rapidly growing Finnish company that is leading the technological revolution in the digital locking industry. iLOQ transforms mechanical locks into digital and mobile access management. iLOQ solutions are based on technologies developed and patented by the company, enabling electronic and mobile locking without batteries or cables. iLOQ replaces mechanical and electromechanical locking systems with environmentally friendly solutions that solve the problems of lost or copied keys, reduce lock maintenance and minimize lifecycle costs. www.iloq.com
